Making Alliances and Partnerships work

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Now, more than ever in this period of recession, there is a real need for collaboration between organisations, individuals, communities and business in order to survive.  For example, according to The Labour Force Survey, over a quarter of successful job seekers find work through word of mouth, and over a half through informal channels.   

We succeed when we work together

This week the Washington Post blogged about how to create effective partnerships and successful alliances, and the author, Susan Jackon, suggesting that when forming new collaborations to bear in mind eight specific bullet points – identified as  the “Eight I’s That Make We” concept, which I thought was worth sharing here:

(I also blogged about this on my professional blog, but its useful information, so thought I would share here too) 

1.  Individual excellence.  Both parties must have strengths on their own, because weak players cannot prop each other up.

2.  Importance.  The relationship must have strategic significance. If it is just casual, don’t bother.

3.  Interdependence.  The strongest and most enduring alliances occur when the parties are different in some respects and need each other to carry out an activity they would not otherwise do.

4.  Investment.  One sign of commitment is a willingness to invest something in the partner’s success, such as equities or personnel swaps (business “hostages for peace”).

5.  Information.  Transparency aids relationship formation. If you don’t want a partner to know too much about you, why are you in the alliance?

6.  Integration.   There must be many points of contact that tie the organizations together in joint activities.

7.  Institutionalization.   A formal structure and governing board ensures objectivity, and that alliance interests are considered, not just each company’s interests.

8.  Integrity.   Trust is essential. Alliances fall apart in conflict and lawsuits when partners do not act ethically toward one another nor strive to contribute to the other’s success

Read the full article here >>>


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