Maladjusted?

ColaLife – Getting Coca Cola to Save Lives!

with 2 comments

If you only support one campaign this year, then this is it:

colalife

Coca Cola is distributed all over the world – including places where there is no access to medicine or clean drinking water.

ColaLife is voluntary movement and campaign to get Coca-Cola to open up its distribution channels in developing countries to help save lives – by carrying much needed products like oral rehydration salts, mosquito nets, and vitamin tablets in its crates between bottles of Coca-Cola. 

These ‘social products’ can be transported in simply made ‘aidpods‘ which fit neatly between the bottles of Coca-Cola in the crates. 

What about Coca Cola using their distribution channels (which are amazing in developing countries) to distribute rehydration salts? Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?

ColaLife ‘founder’ Simon Berry speaking in 1988

A simple, effective, and completely plausible idea, and one which shows that a small action can make a massive impact.   

ColaLife is a completely independent, community run group – and they need support!  You can show your support for this campaign by:  

And of course – telling others about this campaign!  Pass it on!

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2 Responses

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  1. I used to carry coke as an emergency rehydration agent when I travelled to hot & inhospitable corners of the globe a long time ago.

    It has to be the full-fat version. Diet is useless.

    But I must say that this is a terribly good idea. The cola distribution network is amazing. I arrived at a tiny town in Mauritania once, 70 miles from the nearest paved road, with no source of clean water other than bottled, precious little food and no mains power, but there was a little shop selling coke, fanta and sprite. It was cold too. I had a sprite, as I recall.

    Jon in France

    August 8, 2009 at 8:16 am

  2. Thanks for your comments – I agree it is a fab idea 🙂

    Lores

    August 8, 2009 at 10:37 am


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